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ACC Aviation

Driving success through expert solutions

Tratech Consulting collaborated with ACC Aviation to integrate their CRM systems, HubSpot and Sugar CRM.

Initially focused on documentation, the project evolved into full implementation and optimisation of the integration within ACC’s operations. Over three months, we supported not only the technical integration but also provided strategic advice to refine business processes and improve data management.

Challenges

The primary challenge was the limitations of the CRM connector between HubSpot and Sugar CRM. The documentation needed to be more precise, requiring extensive trial and error, in-depth research, and additional development by Sugar to ensure the functionality met ACC's needs.
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Solutions

We established a bi-directional integration between HubSpot and Sugar CRM, along with comprehensive technical documentation. The project required custom development to overcome limitations with the connector, ensuring data could flow efficiently between systems. Additionally, we helped ACC refine their processes, determining mandatory data fields and devising efficient data transfer methods.
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Results

Tratech Consulting helped ACC Aviation overcome technical challenges, implement a crucial CRM integration, and optimise its business processes, ultimately enhancing marketing and operational efficiency.

Unified view

Of new and existing customers, enhancing the ability to launch targeted marketing campaigns.

Sales and business development insights

Now flow seamlessly to the marketing team, resulting in improved data quality and operational efficiency.

Streamlined CRM

Approach following full integration of the solution into daily operations.
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Certificate Number 24088

Certificate Number 24088

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