Contact

Farnborough Football Club

A winning partnership on and off the pitch

Tratech Consulting partnered with Farnborough Football Club on several initiatives to shape the club’s strategic direction for the 24/25 season and beyond.

These initiatives included supporting a business case for a 4G pitch installation, improving the match-day experience for fans, and providing recommendations for club improvements.

Challenges

Operating part-time, Farnborough Football Club had faced financial challenges typical of non-league football. Competing against better-funded clubs and located near larger teams like Aldershot Town and Woking F.C., the club’s fan base remains small but growing. Increasing attendance, reducing costs, and enhancing the match-day experience were key areas of focus during the engagement.
Find out more

Solutions

Conducted a feasibility study for the commercial viability of a 4G pitch, consulting local businesses, schools, and societies on potential hire interest and acceptable rates. Published a match-day experience questionnaire to gather feedback from fans. Held discussions with club directors on CAPEX and OPEX improvements, identifying opportunities to enhance the club’s operations.
Let’s talk

Results

Through strategic consultation and targeted recommendations, Tratech Consulting helped Farnborough Football Club enhance its operations, improve the fan experience, and lay the groundwork for future growth and development.
Introduced a new food outlet with higher quality offerings, which received positive feedback on social media.
Provided input into the business case for the 4G pitch, now awaiting investor approval.
Enhanced social media engagement with fans, solidifying it as the primary communication channel.
Increased subsidized away travel options from the Supporters Trust for key matches, including trips to Weymouth and Walton & Hersham F.C.
Expanded the bar menu to include a wider range of non-alcoholic beverages.
Get in touch

Related case studies

Major Fuel Retailer

A major fuel retailer sought to modernise their global operations by replacing outdated pump, in-store, and head office software across nine countries.

Read More

Public Sector

Tratech Consulting was tasked with supporting a public sector client during a critical transition, focusing primarily on the Accounts Payable (AP) department.

Read More

Contact us today

Accreditations

Certificate Number 24088

Certificate Number 24088

Find us

105 Prospect Rd,
Farnborough,
GU14 8LA

Follow us
Linkedin-in Facebook Instagram

© 2024 – Tratech Consulting

Site by

Get in touch

Contact us
Contact