It’s not necessary for the driving force of your digital strategy to be a chief digital officer; nevertheless, you’ll need someone at the helm. In order for a business to grow, it needs to embrace new and innovative technologies. Digital transformation is the process of incorporating new technologies into a business to improve efficiency, productivity and growth.
Too often businesses are hesitant to undergo a digital transformation, fearing that the change will be too difficult and disruptive. However, with the right tools and approach, digital transformation can be a smooth and seamless process.
There are several signs that a business needs to undergo a digital transformation.
1 – Digital technology isn’t embedded in your strategy
Every area of life is being revolutionised by digital, which should be reflected in your strategy. Embedding technology throughout your company allows you to take advantage of the most recent discoveries and stay ahead of the curve.
Such as, implementing big data analytics to identify areas of inefficiency and addressing them with new software or processes.
When you don’t have a plan, it’s difficult to know where to start. This can lead to stagnation and a lack of progress.
2 – You’re not connecting with the customer digitally
The advent of technology allows businesses to engage with customers in a new way, and it’s an opportunity you should not miss. Using social media sites, blogs, marketing emails, and other methods to establish a digital connection, such as commenting on customer-written reviews is an excellent approach to raise brand recognition and loyalty.
In addition, creating a seamless online experience for the customer from automated delivery tracking or live in-store stock updates can help digitally connect your customer more to your business.
3 – Your website is old and unresponsive
Customers are undoubtedly online and connected through their phones, no matter what industry you operate in. A modern, responsive website is essential for growing sales and generating leads. Without it, you’ll likely fall behind.
If you want to know for sure, take a look at your analytics. If the majority of your website traffic is coming from mobile devices and your website isn’t responsive, that’s a sign you need an upgrade that works for the end-user of your website. Such as employees looking for stock checks or customers ordering seamlessly.
4 – Decisions are not based on the data you’re gathering
Businesses today gather a tremendous amount of crucial data, but if you don’t utilise it, it might stifle your progress. You can make informed business decisions based on statistics and evidence when you use the data to figure out what your consumers want, how they behave, and more. Data is key!
If your business is experiencing any of these warning signs, it’s time to consider a digital transformation. With the right tools and approach, you can revitalise your business and help it grow and thrive in today’s digital economy.
Digital Transformation with Tratech
It’s important to not only plan your Digital Transformation efforts but to work with a company that can truly understand and create a fully tailored solution for your business. At Tratech, we care about you and your business problems and we will work with you to turn those problems into solutions with our end-user focus throughout.
If you need someone to help you analyse your results, offer advice on what to do next or maybe you have struggled to get the transformation going at all, Tratech experts can help ensure you are successful. Get in touch!
